i-CRM

What is CRM?

CRM (customer relationship management) is, simply put, the management of relationships with current and potential customers – the set of tasks, procedures and tools needed when dealing with a business partner.

Running this process efficiently requires constant collection, processing and analysis of information, which today seems impossible without an effective IT system.

We invite you to learn about the web-based i-CRM system.

TRONIX i-CRM is a modern IT system that supports all aspects of customer service and building knowledge about customers. It allows you to record and analyse information about the companies you work with – both suppliers and customers.

i-CRM means project management

The system allows you to manage and control short- and long-term projects. The recorded information can be freely linked with other elements of the system, giving you quick access to all relevant information related to a given project.

i-CRM means marketing and mailing campaign management

Need to run a marketing campaign or a mailing? Use the wealth of options in i-CRM. You can record all the necessary information, send invitations to 3,000 contacts and record who has confirmed their attendance at your company’s latest promotional event – all with one tool, with full control of costs and budget.

i-CRM means mail merge integrated with Microsoft Office™

After the promotional event, you can send a thank-you note to all the guests who attended. Your correspondence will look professional because you will prepare it in Microsoft Office™ with all its advanced features. Then, using the i-CRM mail merge module integrated with MS Office, you will send a personalised written thank-you for attending (of course the address on the envelope, label or envelope window is printed automatically). Simple, isn’t it?

i-CRM means e-mail integrated with the system

i-CRM has a built-in e-mail module. Correspondence can be automatically associated with a contact, attached to their record and linked to the current project, becoming a very important source of information for everyone involved in the project. If you select the “mailing” option when sending, each recipient will receive a separate message, so your mail to many recipients will no longer be classified as SPAM!

i-CRM means document workflow

Do your company’s procedures require multi-level approval of offers? Does your company use an ISO 9000 quality management system? Define document approval procedures. Automatic notifications, history and multiple approval paths – you will find all this in i-CRM.

i-CRM means customer service procedures

Professional customer service is the foundation of your business growth. Procedures organise, standardise and streamline this work. In i-CRM you can define the steps of many procedures and specify how long each step may take. Assigning a procedure to a customer takes one mouse click, and from then on i-CRM makes sure deadlines are not missed. An ideal tool for handling sales or complaints.

i-CRM means resource management

Do your employees share tools (cars, notebooks, projectors)? The booking and lending module helps avoid conflicts. You can easily record all company resources thanks to a unique system for assigning any (definable) attributes to a resource.